ArchiBiz Unpacks

BONUS EPISODE! Today, we’re joined by Ray Brown, ArchiBiz Co-Founder and Chief Mentor. Ray is a business coach and entrepreneur who has worked in the UK, South Africa and the US. In his role at ArchiBiz, Ray has worked with more than 200 architecture firms globally, helping them achieve profitability and sustainability in their businesses. In this episode, Bec sits down with Ray to discuss the topic that’s been on everybody’s mind recently - recession.  As an architecture firm owner or leader, any change in the market can be quite anxiety-inducing. However, there are three strategies that you can implement today to help you navigate any downturn so you and your business remain unscathed.  Bec and Ray cover everything from how to ensure employee retention to managing marketing budgets in this episode. You won’t want to miss it. To connect with Ray on LinkedIn, click here.   ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global.   

Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners. In Part 2 of this episode of ArchiBiz Unpacks, Bec and Ian continue the conversation on fee proposals. You will learn Ian’s strategies for how to navigate client changes during the design process, how to move from cost-based pricing to value-based pricing, and what “choice architecture” is. You’ll also hear questions from our live audience! Listen to Ian work through everyone’s favorite question: What do you do when you’re up against other architects and your client wants you to lower your fees?  To learn more about Ian Motley and Blue Turtle Consulting, check out this website. You can also access Blue Turtle's free mini-course here.     ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global.     

Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners. In Part 1 of this episode of ArchiBiz Unpacks, Bec sits down with Ian to learn all about architecture fee proposals - specifically, how to create a fee proposal that converts! Ian discusses the benefits of using a ‘freemium’ model with clients, the best ways to present your fee proposal, and why he believes ‘fees are made up numbers.’ Plus, you will learn all about behavioral psychology - what it is and how to use it in your fee proposals to win over clients, every time. Stay tuned for Part 2, coming next week. To learn more about Ian Motley and Blue Turtle Consulting, check out this website. You can also access Blue Turtle's free mini-course here.     ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global.   

Richard Armstrong is the founder of ProCalc, a professional construction estimator for architects and designers that calculates construction costs at sketch and early concept design. A project manager and former registered builder, Richard has over 15 years’ design and construct experience. In this episode of ArchiBiz Unpacks, Bec sits down with Richard to talk all about how architects can manage costs in a project. You'll learn why you need a quantity surveyor in every project, the best contract arrangements for greatest transparency, and a little tip on how to ensure your builder delivers your projects on time.  Finally, Bec and Richard talk about the best practices for talking to clients about budget. You'll also learn all about ProCalc and how to use it to improve your relationship with your clients.  To learn more about Richard Armstrong and ProCalc, head to www.procalc.com.au.   ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global.     

David Jenyns is a seasoned CEO, podcast host, entrepreneur, and author of SYSTEMology. Drawing on 20+ years of business experience and real-life case studies, SYSTEMology details a proven, step-by-step business systemisation framework that all business owners can deploy to help them run more efficient businesses. In this episode of ArchiBiz Unpacks, Bec chats with David about the power behind systems - specifically, systems in an architecture practice. The SYSTEMology author shares how systems can be used to help you save time, reduce errors and scale your profits. Plus, you’ll hear Bec and David discuss the interesting ways in which systems can help you be more creative...  Finally, we wrap the episode with some easy implementation tactics so that you can start reaping the benefits of systems in your architecture firm right away.  To learn more about David Jenyns and SYSTEMology, check out this website.     ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global. 

Kevin Mitchem is the Co-Founder of CO-architecture, an industry-led marketplace where architecture professionals and firms can strategically share their resources. The collaborative network makes it easy for architecture practice leaders to design and connect with architects who are looking for work.  In this episode of ArchiBiz Unpacks, Bec sits down with Kevin to talk all about recruiting in the age of the Great Resignation. We learn all about CO-architecture and how it’s presenting a unique solution to small firm leaders, solo practitioners and contractors.     Plus, you’ll hear Kevin’s top tips for attracting and retain top talent (spoiler alert: it doesn’t include an office ping pong table.) Finally, you’ll learn what a ‘values influencer’ is and how to spot one in your practice.  To learn more about CO-architecture, check out their website.     ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global. 

Alicia Brown is the founder and director of New Doors, a strategic marketing and communications agency that specializes in the built environment industry. Having begun her career at global architecture practice Woods Bagot, Alicia has 17 years of experience in creating effective communications for the design and built environment industries.  In this episode of ArchiBiz Unpacks, Bec sits down with Alicia to talk all about marketing strategies for architects. You’ll learn a step-by-step approach for creating your own marketing strategy, tips for using your local network to grow your business and advice on how to maximize every piece of content you create.   Plus, you will hear Bec and Alicia discuss the importance of understanding your audience. Specifically, you will learn how to create a marketing budget and strategy that is based off your target audience.  To learn more about Alicia, check out her website.    ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.   FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients”  FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!   Learn more on archibiz.global. 

Welcome back to ArchiBiz Unpacks! In our second season, we’re bringing you behind the scenes into our ArchiBiz Huddles, our monthly live sessions where architects in our community learn about a new topic or upcoming trend in the industry. Join us as we sit down with different experts and bring you practical, proven advice to help you lead a more profitable and impactful architecture firm. Season 2 is coming next Tuesday, October 25.   FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  Learn more on archibiz.global. 

Welcome to Archibiz Unpacks, hosted by Archibiz CEO Bec Kempster. In our first season, we’re tackling one of the most complex and overwhelming aspects of running a practice: marketing. Join us as we sit down with different experts in the architecture marketing space. Each episode in "Archibiz Unpacks: Marketing" will break down big ideas and strategies into actionable insights you can implement into your practice right away. You will learn tried-and-tested marketing tactics that will elevate your practice to the next level, so that your firm can finally start gaining the recognition it deserves, without all of the stress. www.archibiz.com.au 

Nic Granleese and Ben Morgan are the founders of Bowerbird, an online platform that connects architects with journalists so that architects can get their projects published more easily and efficiently. With a community of 9,308 journalists and architects around the world, Bowerbird has been instrumental in helping architects gain recognition for their work. In this episode of Archibiz Unpacks: Marketing, Bec chats with Nic and Ben about the importance of storytelling. The Bowerbird founders share some fantastic tips for how architects can communicate both their client stories and their own stories, so that they can better connect with their audience. You’ll also learn about “micropublications” and how they could potentially be a game changer for small architecture projects. Plus, Nic and Ben advise on when you should hire experts to tell your story, and when you shouldn’t. To learn more about Bowerbird or request to join their platform, check out their website.   Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Dave Sharp is the director and founder of Vanity Projects, an architecture marketing consultancy that has helped more than 100 architecture firms. He helps clients develop their marketing strategies through coaching, webinars, consulting and website audits. In this episode of Archibiz Unpacks: Marketing, Bec sits down with Dave to discuss the importance of creating a marketing strategy that you can stick to and check in on periodically. Dave also unpacks all of the different social media platforms that are available for architects today, and how to pick the one that is most suitable for your practice. He also reveals his top three tips for building a following on Instagram. Later in the episode, Bec and Dave talk about the challenges going on with Facebook at the moment, and how architects can navigate that with Instagram. Plus, you’ll learn about some new social media platforms you’re going to want to be paying attention to this year. To learn more about Dave, check out his website here. You can also connect with him on LinkedIn here. Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Anthony Richardson is the founder of The Design Emotive, a widely popular media publication that highlights Australian homes. In this episode of Archibiz Unpacks, Bec sits down with Anthony to learn more about how he made the transition from an architecture student to a media publisher and videographer. Anthony also discusses the advantages for architects who use video, as well as his tips for feeling comfortable in front of the camera. Bec and Anthony chat about why “photographs remain king in the current architecture landscape,” ideas for growing an Instagram account, and how to find the budget for video production. Plus, you’ll learn about Anthony’s plans for the future of The Design Emotive. If you’re an architect and would like your residential project to be profiled by The Design Emotive, you can reach out to Anthony through his website.   Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Bryon McCartney is the Chief Creative Strategist at ArchMark, a branding and marketing firm dedicated to helping architects and design industry professionals gain recognition in the market so they can attract their ideal clients. ArchMark, led by Bryon and his wife, specializes in architecture websites. In this episode of Archibiz Unpacks Marketing, Bec sits down with Bryon to learn more about architecture firm websites and how architects can improve their sites. You’ll learn Bryon’s “5 Stages of Architecture Practices,” as well as the “Three Rs” you need to be successful: Recognition, Reputation and Relationship. You’ll also hear Bryon offer tools and strategies to elevate your practice’s marketing. Plus, he breaks down his “expertise engine” and the three buckets that you should focus on if you want to become an expert in your niche. Finally, Bec and Bryon discuss some tips for solo practitioners who struggle to find the time to work on their marketing. Learn more about ArchMark.  Connect with Bryon on LinkedIn: DESCRIPT (video editor) -  Missinglettr (social media publishing tool)      Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Nikita Morell is a copywriting and marketing strategist who works exclusively with architects. Nikita helps solo practitioners, as well as small and emerging practices, attract their ideal clients through their website and marketing efforts. In this episode of Archibiz Unpacks Marketing, Bec sits down with Nikita to learn more about copywriting for architects. Nikita talks about the several ways in which architects can use words to complement the photographs on their website and attract their ideal client. You’ll also hear Nikita provide her three top tips for creating copy for your website. Don’t enjoy writing about yourself? In this episode, you’ll also learn some tricks to help you overcome those fears and become a stronger writer. Finally, Bec and Nikita chat about how often you should be updating your website. To learn more about Nikita, check out her website. Connect with her on LinkedIn here.   Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

In this episode of Archibiz Unpacks Marketing, Bec sits down with Tim Smith, Archibiz's newest coach and mentor, to learn all about how architects can strengthen their branding. You’ll learn the reasons why architects should care about their brand and the importance of have a strong strategic foundation or brand strategy. Tim and Bec also discuss the importance of differentiating your brand and how architects can utilize branding to set them apart from the competition. They also break down what architects should do with marketing during a downturn, as well as tips for getting started on a rebrand. Plus, you’ll hear Tim discuss his thoughts on the age-old question: Should you put your name on the door?    Connect with Tim on LinkedIn.   Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.