Creating Your Roadmap as a Small Business and Defining your North Star

In this episode, we have Krystn Macomber with us to discuss creating your roadmap as a small business and defining your North Star. Krystn walks us through what a roadmap is, how to create and refine it and why it matters in their mission. Krystn also explains how small businesses can identify what their North Star is while sharing about her own for additional reference. To connect with Krystn, find her on LinkedIn

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This episode is 21 minutes long.

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This episode was published on July 16, 2025.

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