Creative Conversations with Kim Chappell
from Missed Opportunities for Good Hosted by Alana Ficalora + Steph Belsky
Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “America Needs Neighbors Like You” campaign to evaluate live using our criteria. Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are! RESOURCES + LINKS: Redfin x Rocket Mortgage’s “America Needs Neighbors Like You” Superbowl Campaign "Won't You Be My Neighbor" Lady Gaga Original Meghan Koziel IG Bobbie Breasties St Louise House, Austin The Elizabeth Ann Seton Board Spread the Jelly "Martha" Documentary We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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