Missed Opportunities for Good
by Alana Ficalora + Steph Belsky
Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.
Episodes
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Advertising Week New York 2026 Recap
Alana Ficalora and Steph Belsky are back with a special episode, a recap of their whirlwind 36 hours at Advertising Week New York recap. We share the standout conversations, activations, and big ideas from the power of inclusive marketing as a driver of business growth to maternal mental health,...
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Creative Conversations with Lola Bakare
Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have...
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Creative Conversations with Josie Davis
Today we’re joined by Josie Davis, Founder of Curmudgeon Group, a creative agency partnering with sustainability-driven brands to translate complex climate goals and hard science into clear narratives, strategic platforms, and dynamic creative work that resonates across audiences and scales…
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Creative Conversations with Amy Williams
Today we’re joined by Amy Williams, Founder and CEO of Good-Loop, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do...
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Creative Conversations with Mike Hower
Today we’re joined by Mike Hower, sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact. Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability...
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2026 Q1 roundup: Pinterest, Aerie, and cancer prevention
Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (Cologuard and Abbvie) to nonprofits (Cancer Support Community and Gilda’s Club). Feel inspired? Check out the nonprofits linked...
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Creative Conversations with Bobby Jones
Today we’re joined by Bobby Jones, co-founder of Conspiracy of Love, Good Is the New Cool, and RIVET. Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the…
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Creative Conversations with Kim Chappell
Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how…
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Creative Conversations with Kian Bakhtiari
Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so...
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Creative Conversations with Sarah Gwilliam
Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career…
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EOY roundup: Bobbie, e.l.f., L’Oreal, John Lewis, Dunkin Donuts, Wicked: For Good, Movember x Google Gemini
The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious...
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Creative Conversations with Jenn Shaw
Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the...
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Creative Conversations with Dr. Anastasia Kārkliņa Gabriel
Today we’re joined by Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending...
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Creative Conversations with Michelle O'Grady
Today we’re joined by Michelle O'Grady, a communications strategist, academic, and founder of Team Friday, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our...
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Creative Conversations with Ellana Sloan
Today we’re joined by Ellana Sloan, an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she...
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Creative Conversations with Jiya Jaisingh
Today we’re joined by Jiya Jaisingh, a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging. Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job...
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Creative Conversations with Hope Freedman
Today we’re joined by Hope Freedman, a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities. Join us to learn how impact work is embedded in...
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Creative Conversations with Becky Morrison
Today we’re joined by Becky Morrison, award-winning producer and founder of The Light, a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to…
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Creative Conversations with Ryan Davis
Today we’re joined by Ryan Davis, digital strategist, storyteller and co-founder of People First, the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the…
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Creative Conversations with Melissa Orozco
Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning,...
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Creative Conversations with Kelsey Lindell
Today we’re joined by Kelsey Lindell, disability inclusion advisor and the Founder & CEO of Misfit Media. Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and…
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Creative Conversations with Lena Kazer Álvarez
Today we’re joined by Lena Kazer Álvarez, a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why...
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Creative Conversations with Pamala Buzick Kim
Today we’re joined by Pamala Buzick Kim, founder of mavenverse and co-founder of #STAYinLA. She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s...
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Creative Conversations with Renee Miller
Today we’re joined by Renee Miller, Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires....
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Creative Conversations with Jonathan Jacobs
Today we’re joined by Jonathan Jacobs, co-founder of creative advocacy agency, LOUDMOUTH. We discuss where empathy comes from, why you don’t have to have all the answers, and how we each have a role to play. He brought us Champion’s Reverse Renegade campaign to analyze live. Follow Jonathan on...
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Creative Conversations with Zoe Scaman
Today we’re joined by Zoe Scaman, founder of Bodacious, a strategy studio focused on navigating new frontiers in innovation for brands and entertainment. Join us to learn how itchy feet led her to build a career where she can simultaneously work on a multitude of projects that fulfill a wide…
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Super Bowl LIX roundup - Nike, Dove, NFL, Novartis, FTCA, Science Moms & Jeep
We’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big…
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Creative Conversations with Alana Ficalora
Today we’re getting to know our co-host,Alana Ficalora! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought usPantene’s ‘Going Home for the Holidays’ to analyze which feels more...
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Creative Conversations with Steph Belsky
Today we’re getting to know our co-host, Steph Belsky! Tune in to learn how Steph’s early days embedding impact at College Humor lead her to co-found Love of Good, a woman-owned social impact branding agency. She brought us the Parks and Rec reunion to analyze, throwing us back to the early days…
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Creative Conversations with Ben Becker
Today we’re joined by Ben Becker, an award-winning creative director and co-founder of BETTER—a brand turning consumerism into climate action. Tune in to learn how a joke between friends led to Better, Last Resorts and a capsule collection in Paris. And how Greenwash can actually bring attention…
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Creative Conversations with Alex Prodaniuk
Today we’re joined by Alex Prodaniuk, founder of the creative agency Canary’s Revenge, and president of the non-profit Choice Dudes. Tune in to learn about Alex’s love for old high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She...
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October roundup - Cards Against Humanity, Hungry Howie’s, Dove x Blippi, Bobbie
This week we’re discussing campaigns that are getting out the vote, building awareness for breast cancer, breaking stigmas and building confidence in youth. First case study is Cards Against Humanity’s latest stunt that hopes to save democracy. Hungry Howie’s is back with their annual campaign…
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Creative Conversations with Kimberly Gilroy
Today we’re joined by Kimberly Gilroy, co-founder and creative lead at Alfa Charlie. Tune in to learn how Covid inspired her to join 1% for the Planet and focus on working with businesses with shared values. Kimberly brought us e.l.f.’s Serving Facts campaign to evaluate live using our criteria....
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Creative Conversations with Elad Offer
Today we’re joined by director, producer and visual effects supervisor, Elad Offer. Tune in to learn how he uses his passion for technology in his work and what led him to launching a STEAM non-profit. He brought us Dove’s Beauty Never Gets Old campaign to evaluate live using our criteria.…
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Creative Conversations with Allison Gamble
Today we’re joined by Allison Gamble, Director of Creative Strategy for GOOD Worldwide. Tune in to learn how a gender studies course led Allison to a career using storytelling to uplift underrepresented voices and highlight our common humanity. She brought us Orange’s La Compil des Bleues…
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June roundup - Grindr, Skittles, Ben & Jerry’s, CHATJuneteenth
This week we’re discussing June celebrations, Pride and Juneteenth, along with a call for community activism. The first case study is Grindr, who is celebrating their 15 year anniversary with the Grinds Rides America bus tour, bringing fun and healthcare by Q Care Plus to pride celebrations in 10...
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May round-up (pt 2) - ELF, L'Oreal, Rent the Runway, Thinx
Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising....
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May roundup - Swehl, Mayana, Natural Cycles, Dove Chocolate
Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising....
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Creative Conversations with Maia Ervin
Today we’re joined by Maia Ervin, Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting. Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering...
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Creative Conversations with Katie White
Today we’re joined by Katie White, “the Lorax” and VP Account and Sustainability Director of the Martin Agency. Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing...
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Creative Conversations with Heather Apple and Erin Stevens
Today we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public…
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Creative Conversations with Karina Korol
Today we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us...
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Super Bowl roundup - FanDuel, Usher + Lowe’s
This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens. We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate...
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Creative Conversations with Shawn Bohigian and Sarah Strauss
Today we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah. Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for...
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Creative Conversations with Kristyna Archer
Today we’re joined by director & photographer, Kristyna Archer. Join us to learn how Kristyna incorporates her passions for sustainability, diversity & inclusion, gender equity and mental health into both branded & personal projects. She brought us Green Mountain Energy’s playful Light the Future...
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Creative Conversations with Lauryn Nwankpa
Today we’re joined by Lauryn Nwankpa, Managing Director of Brand Citizens, a strategic social impact consultancy based in LA. Join us to learn about her thesis on impact, and how she’s taken her learnings from the non-profit sector to elevate the conversations brands are having for positive…
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November roundup - AT&T, Teleflora, Disney and Dove
This week we highlight a couple wishful holiday campaigns, new tech and the latest from one of our favorite impact brands. The first case study is for AT&T, featuring Gallaudet University in their recent “Sound of Silence” campaign for the 5G football helmet, to help players & coaches communicate...
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Creative Conversations with Emily Siegel
Today we’re joined by Emily Siegel, President and a founding Partner of Lafayette American, a design, strategy, and creative agency in Detroit. Join us to learn about how she uses her passion for purpose and social justice to help brands with their initiatives through creativity, scale, and good...
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October roundup - Cotton On, Sleep Number + NFL, Who Gives a Crap
This week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods. The first case study is for Cotton On Foundation x Born This Way, for their recent campaign focused on youth...
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September roundup - Apple, Liquid Death + Courageous Conversations Global Foundation
This week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB. The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part...
About this show
Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.
Hosted by
Alana Ficalora + Steph Belsky