Creative Conversations with Lola Bakare
from Missed Opportunities for Good Hosted by Alana Ficalora + Steph Belsky
Today we’re joined by Lola Bakare, Anthem Award-winning CMO advisor, inclusive marketing strategist, founder of be/co, author of Responsible Marketing and the creative force behind the #responsiblemarketing movement. Join us to learn how Lola quickly learned the lasting impact one person can have in high school, why doing something is better than doing nothing & what happens when we stop thinking about marketing as campaigns and start thinking about it as a business function. Lola brought us two campaigns: Black Week → Blank week and Liquid Death x Garage Beer’s “We Want Your Pee” to evaluate live using our criteria. Follow Lola on LinkedIn, and get your copy of Responsible Marketing today! RESOURCES + LINKS: Black Week → Blank week Liquid Death x Garage Beer “We Want Your Pee” Black Week Founders: Adan Romero, Monique Nelson, Joe Anthony, Andre Gray, Dabo Ché, Gabrielle Shirdan, Walter T. Geer III Gatorade “Milkman” Missed Opportunities for Good Skittles episode NAACP Stop Dirty Data Centers We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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