Creative Conversations with Luke Purdy
from Missed Opportunities for Good Hosted by Alana Ficalora + Steph Belsky
Today we’re joined by Luke Purdy, Director of Sustainability at Wieden + Kennedy. Join us to learn about Luke’s passions for driving cultural change, his experience working with Ørsted to become the most sustainable company in the world, and how he spearheaded Wieden + Kennedy to become the 1st global advertising network to become a certified B-Corp. He shared an awesome London-based out-of-home campaign for Clean Air Wins with us to evaluate live using our criteria. Feeling inspired? Encourage the London government to fund clean air solutions! Sign the petition and/or download the Clean Air Toolkit. RESOURCES + LINKS Luke’s deck showcasing the Clean Air campaign billboards Clean Air Wins: https://cleanairwins.org.uk/ Healthy Air Coalition: https://www.healthyair.org.uk/ C40 Coalition: https://www.c40.org/ C40 Funders & Partners: https://www.c40.org/funders-partners/ Ørsted’s Sustainable Business Transformation Wieden + Kennedy Amsterdam: https://www.wk.com/about/office/amsterdam/ Learn more about Wieden + Kennedy’s journey to B Corp certification Want your agency to become B Corp certified? Learn more about B Lab: https://www.bcorporation.net/ Follow Luke on LinkedIn: https://www.linkedin.com/in/lukepurdy/ We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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