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Jul 2, 2025 54 min

Creative Conversations with Melissa Orozco

from Missed Opportunities for Good Hosted by Alana Ficalora + Steph Belsky

Today we’re joined by Melissa Orozco, Founder and Chief Impact Strategist of Yulu Impact Communications, a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought us a case study on Audible’s Indigenous Writers Circle program to discuss live. Feeling inspired? Take the Impact Communications Institute pledge. Follow Melissa on LinkedIn and visit YuluPR.com to learn more about the impactful work they’re doing. RESOURCES + LINKS Audible Case Study: https://yulupr.com/portfolio/audible/ Manifest Works Impact Communications Institute Video: Creators for Good Ethics, Influence & the New Rules of Engagement We'd love to hear from you: Who would you like to see us interview? What campaign would you like us to audit? Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

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