Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you. We’ll see you in The PPC Den!🦡 Highlights ​​0:00 -  Intro00:41 – Why Sam loves Amazon marketing04:02 – Creative vs technical roles08:11 – Video types: Sponsored, DSP, Streaming11:04 – When to use DSP & top-funnel video16:56 –  Retargeting & audience relevance21:57 –  Video evolution up the funnel: Sponsored → OLV → Streaming TV23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns25:06 – KPIs for different video placements & attribution challenges27:32 – Using Amazon Marketing Cloud & zooming out for insights29:23 – Top-of-funnel video vs static images; why video wins32:31 – Final tips: scale video intentionally, start small, step-by-step34:21 – How to find Sam Lee 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.What Top Amazon Sellers Won’t Tell You About AI Video AdsWhy No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItHow Do I Make Excellent Amazon Sponsored Display Videos On Budget?Using Amazon DSP and AMC to Fully Understand the Customer Journey📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sam LeeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno