Creative strategy with Katie Emslie

When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.  Creativity is how you stand out. But, it needs to be done strategically. On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy is, why it is so important and what exactly a Creative Strategist does.  Katie has worked in the creative industry for over a decade as an Art Director, Designer, and Marketing Manager. Katie's superpower is to bring ideas to life and solve problems through visual design and creative strategy.  Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Katie is not currently taking on projects, but you can connect with her here: https://www.instagram.com/youbykatie/  https://www.youbykatie.com  Free resources: Take our quiz to find the campaign that is right for your business.