Creative Testing: Brand, Advertising and Data with Kylie Kullack, Head of Client Engagement at Struck

Get ready for a creative conversation about data-driven strategies for brands and advertising!! We're thrilled to welcome advertising expert Kylie Kullack, Head of Client Engagement at Struck to the show. With nearly 30 years of experience helping companies refine their brands, Struck takes a thoughtful, research-based approach to driving business results. Kylie shared fascinating insights from her career trajectory, from working in media in New York to leading client initiatives for Struck. She detailed their four phase process consisting of diagnostics, tactical execution, testing, and planning that enables data-driven decision making. A few key takeaways from the discussion include: - The importance of aligning branding with overarching business goals - Optimizing creatives based on engagement metrics and usability testing - Distinguishing brand building from sales activation and setting realistic timelines - Adapting marketing campaigns based on external events and crises With tangible examples and an insider's perspective, Kylie provides a masterclass in strategic branding and marketing. For entrepreneurs and executives looking to differentiate their brands, this episode is one not to miss. Tune in to hear Kylie's thoughts on driving measurable impact through research-backed strategies.