Creative vs Position

We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen? Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish. But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore! Show Notes: Yes, the books are starting to roll out!!! The Employer Brand Handbook Vol 1: Working with Recruiters is now live on Amazon Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June 15, 2020 delivery The Employer Brand Handbook Vol 2: Metrics and KPIs is available for pre-order will go live Sept 7, 2020. All books are being discounted at launch, so order your copies today! Sign up for my free newsletter on employer brand headlines Want to ask me anything? I have open office hours. Grab your free spot.