PODCAST · business
The Talent Cast
by Evergreen Podcasts
From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com
Episodes
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Bonus Episode! Retelling Talent Chooses You (in 15 minutes)
I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes. And I think I succeeded. Enjoy!
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Final Thoughts on Talent Chooses You
I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard…
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What Makes an Employer Brand Pro Great?
The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will...
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Facing the Unknown
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do. So…
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Good Ideas
“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.”...
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Turning Pro
It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could…
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Making Decisions
When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?
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Content Frameworks
The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you…
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Content Mapping
Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They...
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How to Talk to Interesting Candidates
The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know...
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Distilling and Communicating the Brand
If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your...
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Going Deep with your EVP
What’s the difference between an EVP and an employer brand? It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using...
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That's Motivation!
Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing…
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Employer Brand Architecture
We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens…
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Where does your employer brand come from?
If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch…
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Your employer brand already exists
You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit people.
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Candidate experience, counterfactuals and punching above your weight
When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And...
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What's the narrative?
Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple...
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Relationships move the needle
The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it…
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Recruiters and candidates want you to build an employer brand strategy
Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it. Read Talent Chooses You (it's free and open-source):...
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Your company is begging for employer brand
Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals.
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Employer brand thinking
Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and...
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Alumni, Silver-medalists, Internal Mobility and Boomerangs
Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences. You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by...
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What is a job?
We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a...
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More funnel thinking
Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel. This season to The Talent Cast is sponsored by...
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Funnel Thinking
We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. The open source text of Talent Chooses you can be found at...
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Employer branding will reinvent your hiring
“Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at...
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Quality, not quantity
In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more.
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They aren’t your employees. They are volunteers.
Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to...
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What Does Employer Brand Want?
Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by...
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Thinking With Real Data: The Lost Interviews #4 - Andrew Gadomski
There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer...
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The Power of Impact: The Lost Interviews #3 - Jill Dudones
I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn…
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Talking At The Audience: The Lost Interviews #2 - Lindsay Parks
Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great...
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A More Efficient Trainwreck: The Lost Interviews #1 - Katrina Kibben
Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel.…
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A Better Resume
Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon...
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The View From Here with Holland McCue
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at...
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Lighthouses and Books with Charu Malhotra
This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few). Enjoy! Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right...
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Cognitive Bias
We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you. And the more you learn about these biases, perhaps there are ways you can use…
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All Employer Branding Is Local
We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person. But if you start thinking about your brand and how it can leverage its pillars better to various micro-cultures, suddenly your brand has more meaning. Show notes: Talent...
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Beyond Increments
In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differently. Have we changed our own processes the same way? Or are we still tweaking and optimizing? If the world is 100% different, why aren't we? Show...
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Employer Brand? Or People Brand?
I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold. And it makes sense: if you've built all your metrics and value around filling the top of the funnel, not having much of a recruiting funnel makes employer…
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Is Employer Brand Evolving?
Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategies, where has employer brand landed as a corporate function? Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon...
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Chicken or the Egg?
The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution... Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback....
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Who's In Charge?
Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company. How does having staff more "in charge" of a company impact your ability to manage the employer brand? Show notes: Talent…
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Taking a Stand
Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something. And while that sounds terrifying (trust me, I know), the opportunity it presents is absolutely amazing. Show notes: Talent Chooses You: Hire Better with Employer...
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What is Employer Brand For?
It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right. Show notes: Talent Chooses You: Hire Better with Employer Branding is...
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Fan Fiction and Employer Brand Universes
Some stories are so engaging and attractive that other people extend them, telling stories you never envisioned. Which, to be fair, is what you should want from your employer brand. Show notes: Talent Chooses You: Hire Better with Employer Branding is available for pre-order on Amazon with a June...
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You Can't Party at Lolla Anymore (with Rob Stevenson)
For those of you old enough to remember, there was a time when music came on vinyl (sit down old man!). There was a thing (mostly in the punk world) called a "split single," where two bands who were friends would each take a side of the single. In a similar punk spirit, Rob Stevenson of Talk…
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Taking Your Employer Brand Beyond the Obvious
Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything. The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more...
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The Impossible Employer Brand Metric
Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about. But what if there was one metric that every leader in every…
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ABOUT THIS SHOW
From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.
For more details: http://thetalentcast.com
HOSTED BY
Evergreen Podcasts
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Frequently Asked Questions
How many episodes does The Talent Cast have?
The Talent Cast currently has 224 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Talent Cast about?
From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the...
How often does The Talent Cast release new episodes?
The Talent Cast publishes regularly with 224 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Talent Cast?
You can listen to The Talent Cast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Talent Cast?
The Talent Cast is created and hosted by Evergreen Podcasts.
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