Creativity and the case for content culture

from Association Transformation · host Brewer Pratt Solutions & Consort Strategy

Send us Fan MailThis week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture. There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members.Download CPL's report on Channelling the future at https://www.cpl.co.uk/news/channelling-future. Support the show

What this episode covers

Send us Fan Mail This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture. There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications...

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Creativity and the case for content culture

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This episode is 28 minutes long.

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This episode was published on July 3, 2022.

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