Creativity at Scale / Maya Bogle / Co-Founder / Talenthouse

"Creatives see brands as the modern day Medicis" this quote is from Maya Bogle Co-Founder of Talenthouse this week on the Shiny New Object podcast. Maya has spent the last eight years or so building Talenthouse into a global platform of crowdsourced creativity. But it hasn't been easy - "I've made more mistakes than you can possibly imagine" but her "belief, passion and hardwork" are what have made this a hugely successful business. We hear how Talenthouse was started as a tech-only business until they realised that the ad game is still fundamentally a human one. It was fascinating to me to hear the view that "tech is not defensible - someone will always be able to do it better than you." Maya's shiny new object is Creativity at Scale and how the industry needs a solution that delivers on the fact that "advertising is still all about the work, you just need a lot more of it." She reveals how they are experimenting with AI to sift through their communities creative to work out which ads are most likely to deliver for the brand. Maya doesn't pull any punches and challenges that agencies can't deliver "creative at a huge volume and at a great speed that is also culturally relevant." If you'd like to put a face to my voice I'm speaking at Data Driven Creative New York on November the 7th.