Creativity is Intelligence Having Fun

The source argues that studying the humanities is critical for developing essential business skills. The author, Greg Twemlow, CEO of an AI skills development company, emphasizes the value of critical thinking, cultural understanding, and creativity, all of which are fostered by studying the humanities. He suggests that these skills are vital for success in the modern business environment, especially with the rapid advancements in AI. The author believes that these skills, nurtured by the arts and humanities, lead to a workforce capable of making informed decisions, understanding diverse perspectives, and driving innovation. Read the article on Medium.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).