Creator "Fandom" is Changing (feat. Jim Louderback)

Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature.In this episode, you’ll learn:-- Why fandom is shifting from mega-conventions to hyper-focused communities-- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business-- The real impact of international social media age bans on app usage-- How to use YouTube's new "Shows" feature to format episodic playlists00:00 Statue of Liberty & World Cup Craze01:09 World Cup Stars Explode on Social04:38 Netflix Q2 Earnings: View Hours vs. Quality11:31 YouTube Ads Hit Record $11 Billion14:14 Jim Louderback Joins the Show15:12 What is Open Sauce?17:18 How Creator Fandom is Changing20:20 AI, Drones & Tech at Open Sauce22:41 VidCon Fans vs. Modern Niche Fans23:53 France Bans Social Media for Under-15s26:00 Is Australia’s Teen Social Ban Working?30:35 YouTube Launches New "Shows" Feature32:38 Instagram History Feature RequestCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand