PODCAST · news
Creator Upload
by Tubefilter
Everything You Need To Know About The Creator EconomyHosted by Lauren Schnipper and Josh Cohen
Episodes
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YouTube Admits: Your Views Are Fake?
Did you know YouTube's public view counts might be vastly inflated? This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for next. Then, we analyze YouTube's new "engaged…
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AI in Schools, YouTube Partners with Amazon, and the Good Good gaffe
Is AI ruining our schools, and did a golf ad just ruin a massive creator brand? In this episode, we tackle the recent generative AI bans in NYC and LA schools, debating whether students should rely on artificial intelligence for their coursework. We also break down Google’s new warning to...
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Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)
Meta just agreed to a massive $17 to $18 billion settlement over child safety and addictive platform design, but is it enough to spark real change? In this episode, Lauren Schnipper and Joshua Cohen dive deep into the dangers of deepfakes, AI slop, and the disturbing rise of targeted online...
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YouTube Is Paying Creators Millions...to Stay?
Are YouTube's latest monetization and view metric changes a huge win or a total trap for creators? In this episode, Lauren and Josh break down YouTube's new million-dollar exclusivity deals to compete with Netflix, the shift to counting public views from the first frame, and the doubled Partner...
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LinkedIn's New War on AI Slop, and Disney Links Up with TikTok
In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok. What you’ll learn: -- How...
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There's a New Content Creation College Degree in Town (what you need to know)
Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027. What you’ll learn in this...
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Creator "Fandom" is Changing (feat. Jim Louderback)
Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2...
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The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)
Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean…
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And the Emmy Goes to...Creators??
In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to...
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Creators & The World Cup (in our Neighborhood)
Did you know a creator just broke YouTube's all-time concurrent viewership record? Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new...
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We Went to Cannes Lions (What You Need to Know)
In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators...
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Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026
Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships. Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders. Plus, a...
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Is YouTube Finally a True Social Network?
YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series...
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How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)
Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user...
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AI Has Officially Taken Over (on YouTube)
Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's...
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We Went to YouTube Brandcast (What You Need To Know)
In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives...
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Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business
Does Meta's new age verification work? Is Instagram really banning meme accounts? Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown. Plus, Josh sits down with Sophia Kianni,...
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The Jesser Business Blueprint (feat. JesserCo President Zach Miller)
Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives…
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Markiplier at the Movies, Keke Goes Live, and the Dogfight Against Deepfake
Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71. What you’ll learn: --...
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Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains
Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last...
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He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update
OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy? Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week. Also: we dive into how NASA is streaming the...
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YouTube Takes the Gloves Off | The Renaissance of Branded Web Series
In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name. We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium...
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Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever
This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP. Plus, Josh gives us the inside scoop from the…
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We Went to SXSW (creator edition)
In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space. What you’ll learn: -- Inside…
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Kidslop, Creator TV, and the Woes of the Creator Middle Class
Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus…
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We Went to SoCom 2026 (and Saw the Future of Social Shopping)
Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight,...
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The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)
Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out. You can see Whatnot's 2026 State of Live Selling Report here. We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in...
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This YouTube Channel just bought a Cable Network | Law & Crime President Rachel Stockman
In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media. What we cover in this episode: -- Why Law &...
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YouTube's $60 Billion Haul and Iron Lung's Hollywood Chokehold
In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling. Tune in for: -- The $60...
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Dhar Mann had a Crazy Week (feat. his Chief Strategy Officer, Ross Habif)
It might be the biggest week in Dhar Mann’s history. From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann...
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Fixated’s $50 Million Creator Management Masterplan (feat. Zach Katz & Jason Wilhelm)
Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of...
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Meet the CEO Closing the Billion Dollar Creator Money Gap (Arthur Leopold, Agentio)
Interview starts at 10:48. Check out The Ultimate 2026 YouTube Creator Marketing Playbook here. In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of...
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Spotify Creators Get Paid More | Jordan Newman (Head of Content Partnerships)
In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can…
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The Oscars are Headed to YouTube
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy. In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029....
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Jon Youshaei is Making the Boring Stuff Simple for Creators
Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey Check out Jon’s new venture: https://www.boring-stuff.com/ In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone...
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Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit...
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How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the...
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The Podcast Gold Rush | Creator Upload
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim. In this episode, we break down the massive new partnership between iHeartMedia and TikTok to...
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Reels $50 Billion Run Rate and the Netflix Podcast Play | Creator Upload
AUDIENCE SURVEY: bit.ly/creatoruploadsurvey Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos. This week, Josh and Lauren break down the massive creator economy...
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Mark Rober and Cleo Abram Tell All at Adobe Max | Creator Upload feat. Mike Polner of Adobe
We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project...
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SoCom Founder Max Benator Explains Why We Should Care about Social Commerce | Creator Upload
Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion…
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How Creators Can Turn Influence Into Equity | Creator Upload feat. Phil Ranta, CEO of Stealth Talent
Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is...
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Is AI Coming For Your Creator Job? | Creator Upload
Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the...
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Will Trump's New Algorithm Fix TikTok? | Creator Upload
Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild...
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The Rise of Creator Storefronts | Creator Upload
Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator...
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How This Creator Drew 87,000 Fans to a Mall | Jordan Matter | Creator Upload
We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the...
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MrBeast's Leaked Plan to Start a Mobile Network | YouTube's NFL Takeover | Creator Upload
Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability. Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but...
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YouTube's New Plan to Make Small Creators Famous | Creator Upload
Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous...
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Is an Adpocalypse Coming for Roblox? | Creator Upload
Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new…
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Why Slow Ventures Gave This Woodworking Creator $2 Million | Creator Upload
Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with...
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ABOUT THIS SHOW
Everything You Need To Know About The Creator EconomyHosted by Lauren Schnipper and Josh Cohen
HOSTED BY
Tubefilter
CATEGORIES
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Frequently Asked Questions
How many episodes does Creator Upload have?
Creator Upload currently has 314 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Creator Upload about?
Everything You Need To Know About The Creator EconomyHosted by Lauren Schnipper and Josh Cohen
How often does Creator Upload release new episodes?
Creator Upload publishes regularly with 314 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Creator Upload?
You can listen to Creator Upload on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Creator Upload?
Creator Upload is created and hosted by Tubefilter.
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