Creator Program Attribution: Do Creators Actually Add Value?

from Growth Stage by FastSpring Hosted by FastSpring

If you're considering a creator program for your game or app, you may be wondering if the creators in your program will drive net new revenue or simply collect commissions by drafting off your game or brand. Are creator programs just a back door for getting scammed or a path to higher revenue? In this episode, we interview Nexus.gg CEO Justin Sacks about his thoughts on the core value that creator programs are meant to drive, common concerns when launching a program, key considerations with attribution models, and how to go about structuring your program to be a reliable source of net new revenue for your game or app. If your'e looking for new ways to increase revenue and profit and are wondering if a creator program is the right choice for you, don't miss this episode of Growth Stage. Watch or listen now! This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance — enabling digital businesses to expand globally with reduced complexity and lower costs.