EPISODE · Nov 6, 2025 · 19 MIN
Cringe No More: Copywriting That Converts
from From Startup to Wunderbrand · host rachel allen, wunderbrand, nicholas kuhne
In this episode, Rachel and Nicholas get real about what actually makes good marketing. From managing a “robot intern” (aka ChatGPT) to decoding what “engagement” really means, this episode strips away the fluff and gets to the guts of marketing strategy. You'll learn why “visionary” is a dangerous word, how tone of voice builds brand trust, and what metrics really matter (hint: it’s not likes).Whether you're a startup founder staring at your cringey website or a brand looking to scale without sounding like a brochure, Rachel’s practical wisdom and deadpan humour will get you unstuck fast.Website: https://boltfromthebluecopywriting.comEmail: [email protected] Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Rachel Allen helps good people doing hard work get their message right. She's a copywriting expert, marketing strategist, and fractional CMO who’s spent over 16 years turning awkward bios and underperforming websites into client magnets.
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Cringe No More: Copywriting That Converts
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