Crisis Communications: Factual, Fast, & No Fluff- Gerard Braud

Welcome to PRSay, the podcast of the Houston Chapter of the Public Relations Society of America! On PRSay we spotlight our talented members and get to know each other a little better. For more than 25 years, crisis communications expert Gerard Braud (Jared Bro) has helped leaders on five continents with crisis communications plans, crisis media training and crisis communications drills. In 2020, he also became the founder of a new crisis communications software platform, known as SituationHub.com Gerard’s path into communications started when he was an award-winning television reporter. You may have seen him on CBS, NBC, CNN, HLN, or The Weather Channel. His passion is helping companies protect their revenue, reputation, and brand by being prepared. In this episode of PRSay we talk with Gerard and how his career path led him to a phenomenal place of being on the forefront of crisis communication and how it has evolved. He invented SituationHub (situationhub.com), the first of its kind software that can automatically write a news release during a crisis, in 3 to 5 minutes. He believes that when companies communicate fast and effectively, they preserve their revenue, reputation and brand. Gerard also explains his formula and how he likens crisis communication to a recipe and what you need to do, specifically, in a crisis and how to effectively communicate to your audience. You can find Gerard (Jared) on social media: www.linkedin.com/in/gerardbraud, www.twitter.com/situationhub, https://www.youtube.com/channel/UCDi6rSCNLHwK9yvpl6tu9kg PRSay is brought to you by Veronica V. Sopher Public Relations. We design and execute personal visibility you strategies for businesses, organizations, authors and entrepreneurs who are ready to uplevel their brands and leverage earned media to legitimize their place in their niche. Visit us at veronicavsopher.com, or connect on LinkedIn - @veronicavsopher.