Crisis Communications: Jack is Back!
from Elevate! PR and Marketing Tips Hosted by Michael Perini, ABC
One of the most edgy TV shows is all about crisis communication – "24". The iconic clock is always ticking in this real-time action series soon to be found again on FOX. If you have missed the previous seasons…the show is about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries to save the country from foreign and domestic enemies in the course of 24 grueling hours (with each hour a separate episode). Well, A “crisis,” in public relations terms, is any event that draws intense, negative media coverage and interferes with normal business activity. Crises can cost organizations millions of dollars to repair or can potentially close a business for good. Mike discusses several lessons learned from the show 24 that can be applied to your own business or nonprofit crisis communications efforts. Music: Song: “Save Me” Artist: Jem For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado
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