PODCAST · business
Elevate! PR and Marketing Tips
by Michael Perini, ABC
Perini & Associates is a full-service public relations and marketing firm headquartered in Colorado. We are celebrating our 11th anniversary.
Episodes
-
Episode 2: What the Public Relations Landscape Looks Like in 2022
Modern public relations trends are a major influence on how consumers support and trust businesses, nonprofits and organizations. We are living in a 24/7 crisis of trust. As our firm begins its 11th year in business, here are 11 public relations trends we will strategically use for our clients’...
-
Episode 1: Use Drones for Public Relations and Marketing
With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.). Therefore, we have invested for clients in an FAA Certified Part 107 commercial drone license and professional drones.…
more -
Episode 1: How To Throw a Pre-Opening Reception: Raise the Bar!
A great public relations tool to develop and maintain relationships is hosting a pre-opening reception especially now as many local businesses have been closed due to the pandemic and are now reopening. Plus it is the holidays. Mike presents a few ideas he has learned from hosting and planning...
-
How To Communicate Your Post-Coronavirus Plans To Reopen Your Business
As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting…
more -
Being Involved in Your Community Pays Dividends
Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your...
-
Mistakes Made By Small Business Owners
Listen to insights on business failures as the closures relate to PR and Marketing missteps. All of Mike’s comments on this podcast might sound discouraging. But, by identifying the primary causes of small business failure, adjustments can be made to allow new business owners to place odds in…
more -
What Makes For a Great Photo?
I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography. With the continual evolution of both stand-alone digital cameras and new models of smartphones coming out for the holidays, by gosh, there doesn’t seem to be an end in sight of...
-
Why You Should Consider Geo-Fencing
Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. New to the mix in recent years is "Geo-Fencing". Mike goes over some of…
more -
Families Have Rights: Media Interview – Part II
Our firm believes: Families should have the right at all times to be treated with dignity and respect by the media. Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Just Google "Sutherland Springs, Texas Church shooting" to find…
more -
Families Have Rights: Media Interview - Part 1
Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access. We…
more -
We are Having a Crisis! 5 Steps to Handle Tough Situations
It is not IF… it is WHEN your company or nonprofit will have a crisis! Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations. His experience includes 9/11, Katrina, aircraft accidents and victims of crime. Learn from his more than 30 years of dealing with tough...
-
Public Relations: How The Term Has Changed!
There is confusion among many on how to determine what PR is and what it is not! Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit. Mike shares in this podcast how the term has evolved over the years. Song: “Right on Track” Artist: Breakfast...
-
News Cycle – What is it? How to Work it!
Newspapers, blogs, TV stations, radio and social media news outlets all operate on completely different news cycles. This cycle is day and night. There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers,...
-
Content Marketing To Be Bigger – A Key Trend for 2015
With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit. A key trend is Content Marketing. LinkedIn recently posted nearly 1,900 jobs under this category in their job listings. In this podcast, Mike provides...
-
How to Communicate to Voters. Kill The Spin!
With voting time just around the corner most folks in our nation say the issues facing the country are getting harder to fathom. It is not just those turning out politics who feel perplexed and confused. It is just about everyone. From those who vote regularly to those who simply feel a civic…
more -
Predictable Mistakes That Can Derail Your Business
The small business owner is often used as the example of how America is built. Entrepreneurs make our country great. However, a new business owner can put their heart and soul (and life savings) into a venture only to have several predictable mistakes derail the company. In this podcast, Mike...
-
Do You Really Need To Try Every New PR or Marketing Practice?
There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car. Going at public relations and marketing can be very similar for those not schooled in the art and science. Wanting to add every…
more -
Get Rid of Telemarketers! Here is How!
Telemarketers are people who sell things over the telephone. Although many telemarketers sell legitimate products from lawful companies, disreputable telemarketers using false and deceptive sales practices cost American consumers $40 billion a year. A Louis Harris Survey conducted for the…
more -
Crisis Communications: Jack is Back!
One of the most edgy TV shows is all about crisis communication – "24". The iconic clock is always ticking in this real-time action series soon to be found again on FOX. If you have missed the previous seasons…the show is about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries…
more -
Free Ways to Promote Your Special Event
Often special event organizers at the local community level do not have the resources to include paid advertising in their marketing budget. Pr expert Mike Perini discusses some useful tips – all free! He has provided 14 in this podcast because it is now 2014! You can download the list at:...
-
A Hacker Can't Attack Your Small Business? Think Again!
The average small business was an unlikely target for hackers. However, increasing financial resources and growing brand awareness is drawing hackers today. PR expert Mike Perini reviews a number of tips from INC. Magazine (Dec-Jan 2014) on what a business owner can do about the growing threat of...
-
Warm Up to Public Relations and Marketing
In sports, if one is smart, warming up is the right course of action. A lot of stretching, strides, jumping up and down. Adding pushups and sit ups keeps the routine fresh. All this physical activity with the goal of reducing injury during aerobic activity. Makes sense, right? Warming up is also...
-
Great Reasons to Advertise on Radio, Part Two
If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us, in part two, about some of the benefits. We suggest you listen to this podcast to find…
more -
Great Reasons to Advertise on Radio, Part One
If you are going to advertise (and, really you should when and where it makes sense) then advertising on radio can provide some great results. Based on data from the Radio Advertising Bureau Mike informs us about some of the benefits. So, listen to this podcast to find out more....
-
Final Puzzle Piece: Public Relations
“Life: The Great Challenge” by Royce B. McClure is the world’s largest commercially made jigsaw puzzle. There are 24,000 pieces. Once assembled this impressive, detailed work of art of measures more than 14 feet long and 5ft. wide. The only way that you can see and appreciate this creative…
more -
Be Patient: It Takes Time to Get a Product or Service to be a Winner!
Clients may have unrealistic expectations when it comes to the amount of time required today for a product or service to gain traction. This session discusses the reasons and solutions. about Mike: Michael B. Perini is owner, perini & associates. Mike has worked in the public relations and...
-
Diversity: Which Pet are You?
I am the parrot as I want to “squawk” in this post about what I think is becoming a lost art in today’s techno world with serious public relations implications. Yes, we have smart phones, radar guns, ATM machines, police scanners, electronic billboards and applications that allow one to program a...
-
Photos: Still "Cash" of the Realm?
With the invention of the digital camera and smartphones with cameras built in a new era of photography is upon us. The number of photos that you and I take in a year has gone through the roof. In fact, in a recent presentation by Yahoo, it was claimed that as many as 880 BILLION photos will be...
-
Public Relations: What's In a Name
Corporations, businesses and nonprofits spend lots of resources — sometimes into the millions — researching and identifying a name. While others simply hold a contest with the “best” entry being picked. Which method is best? So, my question to you is, will changing a name work?
-
Hiring a PR and Marketing Firm. Really?
Why having a professional consultant makes sense in today's crazy world. Perini & Associates is a full-service public relations and marketing firm located in Colorado
-
Welcome to our new Podcast!
This is the initial podcast for perini & associates -- a full-service public relations and marketing firm headquartered in Colorado
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Elevate! PR and Marketing Tips have?
Elevate! PR and Marketing Tips currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Elevate! PR and Marketing Tips about?
Perini & Associates is a full-service public relations and marketing firm headquartered in Colorado. We are celebrating our 11th anniversary.
How often does Elevate! PR and Marketing Tips release new episodes?
Elevate! PR and Marketing Tips has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Elevate! PR and Marketing Tips?
You can listen to Elevate! PR and Marketing Tips on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Elevate! PR and Marketing Tips?
Elevate! PR and Marketing Tips is created and hosted by Michael Perini, ABC.
URL copied to clipboard!