Crisis Is Your Opening | Marina Nitze | Invisible Machines episode artwork

EPISODE · Apr 10, 2026 · 55 MIN

Crisis Is Your Opening | Marina Nitze | Invisible Machines

from Invisible Machines podcast by UX Magazine · host Invisible Machines

Most organizations treat crisis as a failure state. Marina Nitze sees it as a window.Nitze served as Chief Technology Officer of the Department of Veterans Affairs (the largest civilian agency in the country) during the healthcare.gov collapse. She helped rescue it, helped stand up the US Digital Service, and came out the other side with a question she and her colleagues have been pursuing ever since: why is it that crisis makes otherwise impossible transformational change possible?That question became a firm, Layer Aleph, and now a book, Crisis Engineering, co-authored with her colleagues. In this conversation, she walks through what a "useful crisis" actually looks like, the five indicators that distinguish it from chronic problems masquerading as crises, and the practitioner toolkit for standing up a crisis engineering center when the window opens, because the window is usually hours, not days.We also get into two stories that hit harder than any framework: the California unemployment system's call center that, when Nitze's team actually visited it, turned out to be a large room of empty cubicles — and a carbon copy form that two dedicated public servants were dutifully exchanging because each believed it was the other's requirement. Nobody had ever looked at the full process end to end.And we get into what AI changes about all of this. Josh Tyson and Robb Wilson have been warning for a while about outbound AI in the hands of consumers — the agentic attack that floods a call center, the Reddit thread that reroutes a TTY line and takes it down under volume. That pressure is about to turn a chronic crisis into an acute crisis for a lot of organizations that have been sipping coffee while the problem grew.We cover: why the stories organizations tell themselves are the real obstacle to change, the difference between a crisis and a chronic problem, how circumventing rules once changes what's possible forever, why crisis engineering might be the most important new role that AI creates rather than eliminates, and what happens when you flip over your system map and walk through it with your feet instead.---------- Support our show by supporting our sponsors!This episode is supported by OneReach.aiOneReach.ai’s GSX is an agentic orchestration platform — an end-to-end system for building and orchestrating collaborative AI agents across hundreds of use cases.Backed by UC Berkeley, recognized by Gartner, and trusted across highly regulated industries, including healthcare, finance, government and telecommunications.A complete system for accelerating AI adoption — design, train, test, deploy, monitor, and orchestrate AI agents.Use any AI modelsBuild and deploy intelligent agents fastCreate guardrails for organizational alignmentEnterprise-grade security and governanceBook a free demo: https://onereach.ai/book-a-demo/?utm_source=soundcloud&utm_medium=social&utm_campaign=podcast_s7e7&utm_content=1 ---------- The revised and significantly updated second edition of our bestselling book about succeeding with AI agents, Age of Invisible Machines, is available everywhere: Amazon — https://bit.ly/4hwX0a5#AI #InvisibleMachines #Podcast #TechPodcast#AIPodcast#CrisisEngineering#GovTech#Bureaucracy#AgenticAI#Leadership#PublicSector#Innovations

Most organizations treat crisis as a failure state. Marina Nitze sees it as a window.Nitze served as Chief Technology Officer of the Department of Veterans Affairs (the largest civilian agency in the country) during the healthcare.gov collapse. She helped rescue it, helped stand up the US Digital Service, and came out the other side with a question she and her colleagues have been pursuing ever since: why is it that crisis makes otherwise impossible transformational change possible?That question became a firm, Layer Aleph, and now a book, Crisis Engineering, co-authored with her colleagues. In this conversation, she walks through what a "useful crisis" actually looks like, the five indicators that distinguish it from chronic problems masquerading as crises, and the practitioner toolkit for standing up a crisis engineering center when the window opens, because the window is usually hours, not days.We also get into two stories that hit harder than any framework: the California unemployment system's call center that, when Nitze's team actually visited it, turned out to be a large room of empty cubicles — and a carbon copy form that two dedicated public servants were dutifully exchanging because each believed it was the other's requirement. Nobody had ever looked at the full process end to end.And we get into what AI changes about all of this. Josh Tyson and Robb Wilson have been warning for a while about outbound AI in the hands of consumers — the agentic attack that floods a call center, the Reddit thread that reroutes a TTY line and takes it down under volume. That pressure is about to turn a chronic crisis into an acute crisis for a lot of organizations that have been sipping coffee while the problem grew.We cover: why the stories organizations tell themselves are the real obstacle to change, the difference between a crisis and a chronic problem, how circumventing rules once changes what's possible forever, why crisis engineering might be the most important new role that AI creates rather than eliminates, and what happens when you flip over your system map and walk through it with your feet instead.---------- Support our show by supporting our sponsors!This episode is supported by OneReach.aiOneReach.ai’s GSX is an agentic orchestration platform — an end-to-end system for building and orchestrating collaborative AI agents across hundreds of use cases.Backed by UC Berkeley, recognized by Gartner, and trusted across highly regulated industries, including healthcare, finance, government and telecommunications.A complete system for accelerating AI adoption — design, train, test, deploy, monitor, and orchestrate AI agents.Use any AI modelsBuild and deploy intelligent agents fastCreate guardrails for organizational alignmentEnterprise-grade security and governanceBook a free demo: https://onereach.ai/book-a-demo/?utm_source=soundcloud&utm_medium=social&utm_campaign=podcast_s7e7&utm_content=1 ---------- The revised and significantly updated second edition of our bestselling book about succeeding with AI agents, Age of Invisible Machines, is available everywhere: Amazon — https://bit.ly/4hwX0a5#AI #InvisibleMachines #Podcast #TechPodcast#AIPodcast#CrisisEngineering#GovTech#Bureaucracy#AgenticAI#Leadership#PublicSector#Innovations

NOW PLAYING

Crisis Is Your Opening | Marina Nitze | Invisible Machines

0:00 55:51

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. Flottengeflüster ALD Automotive Österreich | LeasePlan Beim Flottengeflüster powered by ALD Automotive | LeasePlan präsentieren Jörg Janik und Peter Gutenbrunner alle zwei Wochen spannende Informationen rund um das Thema nachhaltige Mobilität. Beide beschäftigen sich schon lange mit der Thematik und bringen umfangreiches Fachwissen mit. Sollten sie aber doch einmal nicht weiter wissen, werden unsere Expert*innen hinzugezogen, die ihnen gerne mit Rat und Tat zur Seite stehen. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Invisible Machines podcast by UX Magazine?

This episode is 55 minutes long.

When was this Invisible Machines podcast by UX Magazine episode published?

This episode was published on April 10, 2026.

What is this episode about?

Most organizations treat crisis as a failure state. Marina Nitze sees it as a window.Nitze served as Chief Technology Officer of the Department of Veterans Affairs (the largest civilian agency in the country) during the healthcare.gov collapse. She...

Can I download this Invisible Machines podcast by UX Magazine episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!