CRM Conceptos previos

Iniciamos aquí un ciclo para hablar de Marketing Relacional y software de Customer Relationship Management (CRM). Serán 16 episodios divididos en 4 bloques. En este primer episodio presentaremos los principales conceptos vinculados a la temática, en el siguiente proponemos una definición de CRM, luego desarrollaremos su vínculo con la estrategia de las empresas y finalmente cerraremos el primer bloque hablando de segmentación.

Episode metadata supplied by the publisher feed · Published Nov 15, 2021

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CRM Conceptos previos

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