CRM’s 30-Year Promise Finally Delivered

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Growth Officer at Chief Outsiders, shares why unified KPIs, organizational alignment, and relationship-focused execution are essential for sustainable revenue growth. Together, they reveal how AI, customer intelligence, and aligned go-to-market teams are reshaping the future of CRM-driven business success.

Episode metadata supplied by the publisher feed · Published May 20, 2026

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CRM’s 30-Year Promise Finally Delivered

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