Crossing The Chasm - 30 Years Later - Geoffrey Moore

from Tech Marketing Trends · host Jakob Löwenbrand

In this podcast episode we had the honor to digitally meet Geoffrey Moore to interview him about his impactful framework and discuss whether it stands the test of time. His book Crossing the Chasm has been read by millions of people throughout the years and has helped tech companies face challenges in implementing new disruptive tech products into the mainstream market. Listen in to this special tribute episode to hear about up to date insights about the framework, practical examples related to today's high tech marketing space and much more! If you want to know more or get in touch with Geoffrey, you find more information in the links below: http://www.geoffreyamoore.com/ https://www.linkedin.com/in/geoffreyamoore//

Episode metadata supplied by the publisher feed · Published Feb 25, 2022

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Crossing The Chasm - 30 Years Later - Geoffrey Moore

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