Crucial Aspects of the Creative Process

Greg Twemlow's CreatED initiative redefines creativity as an ongoing process of discovery and innovation, driven by asking questions and seeking new knowledge. This approach emphasizes the power of curiosity and exploration, rejecting the idea that creativity is a gift reserved for a select few. Twemlow argues that this approach to creativity is crucial in the 21st century, where technology and automation require humans to be adaptable, innovative, and able to think critically. He also calls for a shift in education to prioritize fostering creativity, arguing that current systems often stifle it. Ultimately, the article advocates for a world where creativity is valued and cultivated in all areas of life, from education to everyday problem-solving. Read the article.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).