Crucial questions to ask your agency about their AI policies and pricing

If you ask a standard AI platform to write a comprehensive B2B marketing strategy, it will deliver something that looks technically correct but remains entirely bland. In this in-person episode, our Digital Marketing Team Lead, Haydn Woods-Williams, speaks with Managing Director Gareth Llewellyn and Head of Digital Marketing Services Rich Harper about the limitations of algorithmic thinking. They discuss why automated tools struggle to provide genuine creative options or understand the distinct nuances of your ideal customer profile. The conversation ranges from personal experimentation with fitness programming and DIY to the high-stakes world of enterprise software specification. The team highlights the clear red flags that indicate an agency is using automation lazily, such as unedited text formats and hidden commercial margins. Listen to the full episode to discover how a balanced, human-centric approach to technology can elevate your digital performance without exposing your business to legal or strategic risks. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com