CSTG 172: Leveraging Consumer Financing for HVAC Business Growth with Eric Howarth and Ken Goodrich

Chad Peterman is joined by industry veterans Eric Howarth, GoodLeap, and Ken Goodrich, Goettl, to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group. The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no interest, no payment options to alleviate customers' "cash separation anxiety." Additional Resources Chad on LinkedIn Chad Peterman | CEO | Author Eric Howarth on LinkedIn Ken Goodrich on LinkedIn Peterman Brothers Website Learn More About GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn