CSTG 201: Storytelling: The Secret Sauce of Great Cultures with Marshall Lockton

Culture isn't just a buzzword—it's the heartbeat of a thriving company! 💙 In this episode, Chad chats with Marshall Lockton — Chair & Partner of Knight Agency — about what it really means to be a people-first business. Spoiler alert: It's not just putting it on the wall and calling it a day! From storytelling and leadership empowerment to keeping culture alive as you scale, this convo is packed with insights (and a few laughs). 🎧 Tune in now and start building a workplace where people actually want to work! Additional Resources: Connect with Marshall on LinkedIn Listen to Marshall's Podcast - The Third Layer Learn more about Knight Agency Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Key Takeaways: People-first leadership requires action, not just words. Employees need to feel valued and empowered daily. Culture starts at the top but must be reinforced at every level. Managers play a crucial role in carrying the message forward. Storytelling makes company values personal and meaningful, creating stronger employee connections. Recognition fuels engagement. Celebrating wins, big and small, reinforces the right behaviors.