CSTG 223: Gridiron to Generators: Building a Powerhouse with Jesse Rack

What happens when a former college football player brings locker room leadership to the trades? You get a family business turned industry powerhouse, and one heck of a growth story. 🚀 Chad chats with Jesse Rack, CEO of Rack Electric and the driving force behind one of the Southeast's fastest-scaling service businesses. From one truck to 110+ on the road, Jesse breaks down how he transformed a small electrical company into a multi-division operation spanning generators, HVAC, propane, and more. Tune in for stories about branding that sticks, culture that wins, and what it really takes to lead a team through growth, adversity, and everything in between. If you're in the trades—or leading anything people-first—this is your playbook 📈 Additional Resources: Connect with Jesse on LinkedIn Learn more about Rack Electric Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Key Takeaways: Scaling a company requires empowering others and letting go of control. Building a strong internal culture leads to consistency, accountability, and growth. First impressions and a clear, authentic brand can create lasting trust with customers. Growth often comes from stepping outside your comfort zone and taking calculated risks. Recruiting, training, and retaining the right people is the foundation of long-term success.