CSTG 248: Build a Culture They Never Want To Leave with JM Ryerson

If the plan for growing your HVAC, plumbing, or electrical company still sounds like "more techs, more calls, more marketing," this conversation is a reset. In this episode, Chad sits down with leadership strategist and "Let's Go Win" founder JM Ryerson to talk about how real growth starts inside the walls of your business, not out in the market. They break down why so many companies scale revenue before they ever define who they actually are, how that disconnect quietly erodes culture, and what it looks like to rebuild around a clear identity, core values, and belief in the mission. From hiring and firing based on core values to holding people accountable without becoming "the bad guy" to leading different generations in the trades, this episode offers practical tools any owner or manager can put into practice this week. If you lead a home service business and want your people to actually want to be there, this one is worth a listen. Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Additional Resources: Email JM: [email protected] Let's Go Win and JM's coaching Listen to the Let's Go Win Podcast Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: JM shares his ABCs That Change Everything framework: Align your team and identity Believe in a bigger future Choose daily actions that match the culture you say you want