CTM Takeover Episode: Rob Freedman - Empathy Buyer Interviews & Turning Customers Into Evangelists

How can marketers use empathy and customer storytelling to drive B2B growth?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth. He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.In this episode, we cover:Turning customer stories into powerful marketing narrativesLeading with empathy to build authentic customer connectionsCreating internal alignment to support storytelling at scaleMeasuring engagement to guide strategy and prove impact🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Hard Corps Marketing.Connect with Rob:LinkedIn: https://www.linkedin.com/in/robfreedman Twitter: https://x.com/robfreedman EZO: https://ezo.io/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 YouTube: https://youtu.be/A5fytYmXe8Y Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/