EPISODE · Nov 16, 2021 · 20 MIN
Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort
from B2B Growth · host Sweet Fish
In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.
What this episode covers
In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.
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Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort
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