Cultivating Endless Referrals The Power of Relationships with Bob Burg - 379

Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/379. Sales and marketing strategies come and go. But one method that never goes out of style is word of mouth—referrals. As a lawyer, doing business doesn’t only mean being good at your practice. You also have to know how to sell your services. The problem is many lawyers have preconceived notions about what it means to be in sales. So first, you have to reframe your understanding of selling. It's the first step to developing relationships in a way that people will know, like, and trust you enough to refer you endlessly. In this episode, Bob Burg joins us to explain how to build relationships that lead to endless referrals. He walks us through how lawyers can reframe their understanding of selling. He then shares his system for developing and maintaining relationships and navigating referring business to somebody. If you want to know how to start building a business on referrals, then this episode is for you. 00:00 Introduction 2:29 Bob’s Background 9:32 Reframing the Understanding of Selling 15:27 How to Build a Business on Referrals 19:07 Developing a Relationship with People You Interact with Every Day 26:07 System to Maintaining Relationships 32:10 Writing a Thank You Note 37:43 How to Navigate Referring Business to Somebody 41:31 Bob’s Parting Piece of Advice Resources mentioned: Check out the new Profit with Law YouTube channel! Want to implement what you’ve learnt in this episode? Download the Action Guide, a workbook designed to help you process and implement the knowledge gained from this interview. Learn more about the Profit with Law Elite Coaching Program here. Connect with Bob: Website Subscribe to Bob’s Daily Impact email Download a copy of Bob's personalized notecard and notepads! The Go-Giver by Bob Burg and John David Mann Get access to Bob’s 10 Feel-Good Questions! The Go-Giver Success Alliance Zig Ziglar’s books Tom Hopkins’ books Endless Referrals: Network Your Everyday Contacts into Sales by Bob Burg How to Win Friends & Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill Psycho-Cybernetics by Maxwell Maltz, MD, FCIS As a Man Thinketh by James Allen The Greatest Salesman in the World by Og Mandino