Cultural Pride in Broadcasting and Empowering Women in Leadership with Veeshayne Patuwai

In this episode of the Beyond Broadcast Podcast, I speak with Veeshayne Patuwai, a prominent figure in broadcasting and Māori empowerment. Veeshayne’s entry into broadcasting came from an unexpected place, but this non-linear path led to her flourishing in the industry and in the same breath incorporating cultural pride and authenticity. We learn how the little town of Moerewa shaped her upbringing and how matriarchal figures inspired her tenacity and resilience. Her experience working at the then newly established Mai FM, which went from being treated as a bit of an underdog to becoming the behemoth that it is today in the Mediaworks catalogue. Additionally we touch on the evolution of representation of Maori media in New Zealand and why media helps establish cultural pride when our own voices are reflected to our communities. In addition to the absolute need for government support which is lacking currently. Finally we speak on the significance of empowering women and highlighting the systemic barriers that hinder women’s leadership, while also touching on the role of young people in driving social change. --This interview was recorded just after the controversial passing of the pay equity law in New Zealand dated May 2025. References to this can be found in this podcast -- —-------------------------------------------- To learn more about Veeshayne’s work in the community you can check out the following links: Mana Wahine Aotearoa (Facebook Community Group for and by Māori wāhine) Mad Ave Community Trust (Community Organisation) Relative Media (PR Comms with focus on Wāhine and Whānau Māori) —-------------------------------------------- If you would like to get in contact you can reach me on the following: Insta - @beyondbroadcastpod Email - [email protected] Pc54utXiwZfrxdVIR50M