Culture + Content: How to successfully market your products overseas - Teacher: Lee Densmer

If your business is online, you have a global business. And if you plan to sell products or services in a different country, you have to know how to make content that is relevant to them. Today in our lesson, we're going to talk about culture, content and crafting a global content strategy. We talk about how you should enter an overseas market, how data helps you make important content decisions, and how do you transcreate for a place you've never sold in before. Here we go.  Hello and welcome to the Useful Content Podcast and today we have a new teacher in the useful content classroom. Lee sma. Hi Lee, Hello. Thanks for having me this morning. it is great to have you on. because you are on LinkedIn, I've been tracking what you've been doing and, um, how have things been in the last few months? I know you probably started to get serious on LinkedIn about nine months ago or so. How, how have things been? Well, I have been LinkedIn on LinkedIn for what feels like 20 years, but I started a business eight months ago and then started posting content and developing ideas and gaining followers and enjoying, you know, the interaction. And mostly I've experienced a lot of really great connections with peers that, um, are helping me level my game with my craft. So it's, it's been a great experience. So I've seen you gain the traction. It's been clear it's been from one level of engagement to the next, and you're refining your ideas. Is there anything you started at this, at the beginning of posting that has changed, that has really made a difference? Topically in terms of strategy. Yes. My strategy and my thinking has evolved and I began posting, um, more for content marketers and now more for business owners. So, you know, your audience, who you're posting to. Evolves over time and your ideas evolve over time also. Right. And has that change really made you consider how you will be creating new content going forward? Um, yes. You know, it's an interesting question how your online brand and how the content you put out there evolves over time, because none of us have the answers when we start. And I'm not saying I have the answers now, but I get more confident in my answers and I start to understand. Based on interactions, what people want, you know, what kind of content they want. Do they want templates? Do they want discussion, for example? So, uh, yes, it has been an evolution and you can't learn until you do it. You can study the LinkedIn Masters, you can read about hooks, but you can't understand your audience until you do it for six, seven months. It really doesn't click until the six or seven month part, despite what the gurus say. Despite what the gurus say. Alright, so I want to get back to what you just said, but first, let me introduce you to the people. Can you tell the people, uh, what you do and how you help your clients make useful  Absolutely. So I am a content marketer. And my thing is process. So I believe in keeping it simple. I believe that people can put together great content programs without a lot of fuss, without a lot of channels, without a lot of content types. I help put structure in place to do that, starting at the beginning with the buyers, who they are and what they care about, all the way through to promotion. I, I'm all about simplicity. right. All about Synthes. I like that. I like that. And so let me get back to what we were talking about before. And so you really believe in order for somebody to develop their content strategy properly and know what pleases the people and what works for them, obviously you're looking for revenue and leads and you're looking for a new place into business that you have to put your hands in the thing and actually. Do it. You have t...