Cup Cake Cartel

In this episode, we dive into the inspiring journey of the Cupcake Cartel, a global triathlon club and apparel brand, with founder Cal Millward. From transitioning out of a professional triathlon career to creating a community-driven organization, Cal shares the origins of the Cupcake Cartel and its mission to foster inclusivity, humor, and camaraderie in the often individualistic world of triathlon. We discuss the importance of building culture in the sport, the challenges of balancing competitive ambitions with a healthy lifestyle, and the role of innovation in performance gear. Tune in for a lively conversation filled with insights on the evolution of triathlon, reflections on racing in iconic locations, and how shared experiences can make the sport more meaningful.