Curating Whisky Like Fine Art: Georgie Bell on Building The Heart Cut

Georgie Bell founded The Heart Cut whisky company three days before giving birth to twins — and went on to win Best Independent Bottler in the World, three years running. In this episode, Aliya talks to Georgie about flipping the independent bottling model on its head: buying casks directly from distilleries in 11 countries, building a brand on advocacy over advertising, and the power of radical focus as a founder. We cover: Why "healthy naivety" beat industry advice Tailoring one story for different audiences The two-year focus strategy that built loyal early adopters What genuine collaboration actually looks like Founding a business with a newborn (times two) 🥃 theheartcut.comUse code WHISKY10 for 10% off your first bottle order. Click here for our merge Ella CRM offer: https://ellacrm.com/wwlas Host socials: Kelly - https://www.linkedin.com/404/ Aliya - https://www.linkedin.com/in/aliya-musa-ab209050/