Customer Access Challenges: Breaking Through Modern Executive Barriers
from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald
Episode #307: John Laughlin, CEO and President of CTI, shares why earning executive access starts with trust, not selling. He explains how customer understanding, relationship-building, and organizational culture drive long-term growth. The conversation explores why trust accelerates speed, efficiency, and decision-making. John also reveals how leaders can use culture, communication, and AI to strengthen customer relationships while scaling their businesses.
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This episode is 27 minutes long.
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This episode was published on June 18, 2026.
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