Customer Acquisition Costs - avoiding the digital ceiling

Ryan is joined by Andy Headington from Adido to delve into Customer Acquisition Cost.  They cover what to do about it and how you can implement changes to your business that will make justifying and getting more budget easier to do now and in the future

They discuss this because the days of digital marketing being the cheap alternative have near-vanished; channels have been tried, tested and optimised - with well-rehearsed formulas that can boost the prospects of companies.

Today, digital marketing needs to be considered and thought through to ensure each channel contributes to the core commercial goals. More than ever, companies need to be monitoring their Customer Acquisition Cost (CAC), breaking this down throughout the sales funnel and tracking the customer journey to understand the value each interaction contributes to your sales process.

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