Customer Data Platforms (Guest David Raab)

The topic for today is "Customer Data Platforms", we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for. My guest for today is David Raab. David is the founder and CEO of the CDP Institute, which educates marketers and technologists about customer data management. Mr Raab named the Customer Data Platform category in 2013. As a marketing technology consultant and analyst, Mr Raab has been helping global marketers to understand, find and deploy appropriate technologies for many years.