PODCAST · business
Created For Marketers By Marketers
by Billy Loizou
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more.Articles published at: www.billyloizou.com
Episodes
-
Being Human In The Face of AI (Guest Su Jella)
The topic for today is "Being Human In The Face of AI." My guest today is Su Jella, Su has previously been recognised as Australia’s Top 25 Analytics Leaders. She was also recently awarded the prize of Winner - Women in AI (Asia Pacific) by the Women in AI Committee for APAC.
-
From Breakeven To Breakthrough (Guest Michelle Stanton)
The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!” We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the lessons learned along the way to completely transform its outlook, its results and it’s obsession...
-
Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)
The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the market to track sustainability, explaining the term greenwashing and visiting the mandatory climate...
-
The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)
The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business! My guest for today is Kenny Lee, Kenny is the creator and founder of Light My Bricks - a lego lighting company based right here in…
more -
OMG! Retail Media! (Guest Hugh Cameron)
The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory. My guest for today is Hugh Cameron, Hugh is The Head...
-
Drowning In Data, Where Do We Start? (Guest Warwick Matthews)
The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more. My guest for today is Warwick Matthews, a self-confessed data geek with more than 15 years’ experience in working with...
-
Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)
The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses can take the right actions to mitigate any risk. My guest for today is Chris Brinkworth, a media...
-
The Journey To Hyper-Personalisation (Guest Andy Sutton)
The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results. My guest for today is Andy Sutton, he is a big data leader who sits at the intersection between data,...
-
The Future of Data Collaboration (Guest Tim Armstrong)
The topic for today is 'The Future of Data Collaboration & Monetisation', we will be discussing the history of the radio industry, the digital transformation that has occurred and how data is playing a big role in how both the business and its products are evolving. My guest for today is Tim...
-
Fueling For Growth And Retention (Guest Mark Baartse)
The topic for today is 'Fueling For Growth & Retention', we will be discussing the golden era of digital marketing and now that it is gone where brands need to focus their efforts. My guest for today is Mark Baartse, Mark is a results driven outsourced Chief Marketing Officer. He balances the...
-
The Four Main Areas of Digital Transformation (Guest Dana Teahan)
The topic for today is “The Four Main Areas of Digital Transformation”, we will be discussing the fundamentals in creating digital excellence, the evolution of bricks and mortar vs digital first businesses and the importance of people, process and measurement. My guest for today is Dana Teahan,...
-
How To Lead In Modern Business (Guest Jo Gaines)
The topic for today is "How to Lead in a Modern Business", we will be discussing the importance of personal values, self belief and how to lead teams through challenging times and remote working. My guest for today is Jo Gaines, Jo is the Area Vice President at Salesforce for both Retail &…
more -
Life After Cookies (Guest Peter Ibarra)
The topic for today is "Life After Cookies", we will be discussing the slow death of the cookie, the first party data opportunity and the big brave new world for digital advertising. My guest for today is Peter Ibarra, Product Solutions Lead for AdTech at Global Leading CDP company Amperity. Pete...
-
Customer Data Platforms (Guest David Raab)
The topic for today is "Customer Data Platforms", we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for. My guest for today is David Raab. David is the founder and CEO of the CDP...
-
Atomic Habits To Turnaround Your Marketing Effectiveness (Guest Azadeh Williams)
The topic we will be covering is “Atomic Habits To Turnaround Your Marketing Effectiveness”, we will be discussing ways to incorporate small micro-habits into your day-to-day which will inevitably change your results. My guest for today is Azadeh Williams, the founder and managing partner of AZK...
-
To The Moon With Web 3.0 (Guest Bitcoinski)
The topic we will be covering is "To The Moon With Web 3.0", we will be discussing the ins and outs of the blockchain and NFT world and how one man and his merry men are going to take over the game. My guest for today is Bitcoinski, he has been studying the art of crypto and blockchain since…
more -
NFTs And Why You Should Care (Guest Greg Oakford)
The topic we will be covering is "NFTs and why you should care," we will be discussing how brands can enter the market, some great use cases that may have slipped under the radar, and how this technology in particular Web3.0 will have relevance in the not so distant future. My guest for today is...
-
Turning On The TAP To Generate Leads (Guest Adam Posner)
The topic we will be covering is “TAP”, TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business. My guest...
-
Selling The Value Of Marketing (Guest Campbell Davies)
The topic we will be covering is “Selling The Value of Marketing”, we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses. My guest for today is Cam Davies. Cam has been in…
more -
What Is The Creator Economy? (Guest Juan Mendoza)
The topic we will be covering is “The Creator Economy”, we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale. My guest for today is Juan Mendoza,...
-
Implementing Marketing Technology (Guest Marta James)
The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision. My guest for today is Marta James - digital strategist…
more -
Building The Agencies Of The Future (Guest Michael Napolitano)
The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be delivering and of course the people that make the magic happen. My guest for today is agency veteran...
-
Loyalty & Personalisation (Guest Elisse Jones)
The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy. My guest for today is Elisse Jones; Elisse is a passionate...
-
The Rise Of Marketplaces (Guest David Brice)
The topic we will be covering is the “Rise Of The Marketplaces”, we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market. My guest for today is David Brice. David is a general manager and executive of the customer group at...
-
How To Brand Yourself (Guest Chloé Oestreich)
The topic we will be covering is the “How To Brand Yourself”, we will be discussing how to build self-awareness, improve visibility and the importance of KPI setting. My guest for today is Chloé Oestreich. Chloé is a consultant, coach and speaker. She works with global organisations and coaches...
-
Creating A Brand From Scratch (Guest Sanjay Gill)
The topic we will be covering is “Creating A Brand”, we will be discussing everything from the logo, products, services and people that make the brand successful. My guest for today is Sanjay Gill. Sanjay is the CEO of Purebaby, Australia’s premier organic cotton baby and toddler brand. He has a...
-
Life Using Augmented Reality (Guest David Francis)
The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems. My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a...
-
Demystifying Data (Guest Adam Cordner)
The topic we will be covering is “Demystifying Data”, we will be discussing how businesses and in particular marketers can capture, manage and action data. My guest for today is Adam Cordner, Chief Problem Solver at Domo a leading Business Intelligence Software platform. Adam has been working in...
-
What's Driving The Marketing Skills Shortage (Guest Hani Jaber)
The topic we will be covering is “What's driving the 2020 marketing skills shortage”, we will be discussing the skill gaps which exist and how we can shift the focus and prepare for change more effectively? My guest for today is Hani Jaber. Hani started his career in digital marketing in the…
more -
The State Of Digital Marketing (Guest Teresa Sperti)
The topic we will be covering is “The State Of Digital Marketing”, we will be discussing the importance of fusing digital and classic marketing. The increase in new channels and technologies has dramatically changed the environment in which marketers operate. My guest for today is Teresa Sperti…
more -
Getting A Seat At The Board Table (Guest Kyle Lacy)
The topic we will be covering is “Getting A Seat At The Board Table”, we will discuss what KPIs really matter and why marketers need to own a front line revenue number. My guest for today is Kyle Lacy; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for…
more -
Maximising Your Potential (Guest Scott Watters)
The topic we will be covering is “Maximising Your Potential”, we will be discussing the importance of ritual, gratitude and reflection. My guest for today is Scott Watters, former Australian rules football player and coach. Scott today is a respected leader with over 30 years experience in...
-
Operating At Your Peak (Guest Scott Doughty)
The topic we will be covering is “Operating At Your Peak”, we will discuss ways that you can create and instil habits to be better at what you do. My guest for today is Scott Doughty; Scott has over a decade of global sales & management experience at industry-leading marketing technology…
more -
How To Build An Awesome Team Culture (Guest Ryan Bonnici)
The topic we will be covering is “How To Build An Awesome Team Culture” we will discuss the importance of vulnerability, diversity, data & relationships. My guest is Ryan Bonnici ranked one of Forbes Most Influential CMOs. He is one of the most passionate marketers I have ever come across; in the...
-
Why CRM Matters (Guest Justin Bausch)
The topic we will be covering is “Why CRM Matters.” We will be discussing how businesses can successfully implement a CRM strategy to manage their customers seamlessly across the customer lifecycle. My guest is Justin Bausch; a self-proclaimed massive nerd starting his love for technology in...
-
Building Your Marketing Technology Stack (Guest Damon McMillan)
The topic we will be covering is the “Building Your MarTech Stack”, but more importantly the role technology plays in marketing departments both successfully and sometimes not so. My guest is one of Australia’s savviest marketing technologists Damon McMillan, CoFounder Customer Experience agency...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more.Articles published at: www.billyloizou.com
HOSTED BY
Billy Loizou
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Created For Marketers By Marketers have?
Created For Marketers By Marketers currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Created For Marketers By Marketers about?
A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many...
How often does Created For Marketers By Marketers release new episodes?
Created For Marketers By Marketers has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Created For Marketers By Marketers?
You can listen to Created For Marketers By Marketers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Created For Marketers By Marketers?
Created For Marketers By Marketers is created and hosted by Billy Loizou.
URL copied to clipboard!