Customer Data Platforms with Vijay Chittoor

In this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about channels instead of CX Where does CDP fit in with the rest of the martech stack? Agility of Data Access, Agility of Decisioning 15:28 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. At what size does a company start to think about a CDP? AI recommendations, realtime engagement, scaling across channels 23:33 MarketingProfs Career Day Learn directly from LinkedIn experts and employees how to create the ideal profile and how to put the world's largest professional network to work for you You'll get a template for creating the most impactful story of you that's ever been told. And you'll learn to put science to work for you to motivate to actually do the things you've been procrastinating like: updating your resume, revising your LInkedIn profile, and actually applying for that job. Whether you're actively applying for a job or just want to have these resources in your back pocket, you'll want to check out Career Day on January 22. If you can't make it live registering will get you access to the recorded sessions for a limited time. Learn more at mprofs.com/careercoffee Working the Over The Top (OTT) Video Channel What is Smart Hub CDP? Putting your data to work or putting your data to sleep? What's the impact of the pandemic been? Atlas of Imaginary Places, A Gentleman in Moscow, Money Heist, Brad Meltzer's Ordinary People Change the World Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.