Customer Data x Marketing Analytics, with Don Smith

Q: How long is this episode of Marketing x Analytics?

This episode is 1 hour and 7 minutes long.

Q: When was this Marketing x Analytics episode published?

This episode was published on March 19, 2022.

Q: Can I download this Marketing x Analytics episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

from Marketing x Analytics · host Alexander Sofronas

In this exciting episode, I sat down with Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners. We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All view are our own.

Episode metadata supplied by the publisher feed · Published Mar 19, 2022

Embed this episode

Attribution link and audio player

What this episode covers

We discuss brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more.

Distinct summary based on available episode metadata or transcript content.

Ready to play

Customer Data x Marketing Analytics, with Don Smith

0:00 1:07:16

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

Frequently Asked Questions

How long is this episode of Marketing x Analytics?