EPISODE · Apr 3, 2024 · 38 MIN

Customer Experience

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This episode is 38 minutes long.

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This episode was published on April 3, 2024.

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from PLAYBOOK - Marketing para marketers · host Anita Figueiredo y Sebas Paschmann. Presenta Proteína Marketing

Anita y Sebas entrevistan a Cristina Miglio, Customer Experience & Learning Manager en YPF. Cristina nos comparte su visión sobre la experiencia del cliente, el papel de su área en YPF, estrategias clave para mejorarla y el impacto que tienen la tecnología y la innovación en la experiencia. También, nos cuenta anécdotas y aprendizajes sobre la importancia del diseño de las experiencias y el recorrido que hizo su área en los últimos años para entender cada vez mejor a su público. Este episodio nos brinda una excelente perspectiva sobre la actualidad y el futuro de la experiencia del cliente.

Episode metadata supplied by the publisher feed · Published Apr 3, 2024

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Customer Experience

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