Customer.io: One Platform for Better Customer Moments | Tomando Café con Jesús Hoyos

This video features a conversation between host Jesús Hoyos and Matt Johnson from Customer.io, focusing on the role of customer engagement platforms in modern business strategies.#podcastdecrm #tomandocafeconjesushoyos Chapters:Introduction and Coffee Culture: (0:10 - 6:05)Chapters:Introduction and Coffee Culture: (0:10 - 6:05)What is Customer.io: Matt Johnson explains the platform's role as an AI-powered customer engagement platform, its history, and its reach. (6:36 - 8:12)B2B vs B2C and Platform Capabilities: Discussion on how the platform adapts to both B2B and B2C business models using workspaces. (8:16 - 12:30)Customer Journeys and Lifecycle Marketing: Deep dive into how Customer.io supports non-linear customer journeys, including onboarding, upsell/cross-sell, and support. (12:32 - 18:04)Omni-channel Customer Lifecycle: Addressing the broader customer lifecycle beyond just marketing. (18:05 - 20:32)Data Strategy and Real-time Access: How the platform handles first-party data, integrations with data warehouses, and identity resolution. (21:26 - 26:15)Audience Segmentation and Activation: Managing and leveraging audience data from various sources for targeted messaging. (26:19 - 34:35)Personalization and Behavioral Metrics: Using behavioral attributes and AI for hyper-personalization. (34:46 - 40:00)The Role of AI: How Customer.io incorporates AI (LLM actions, agents) to enhance user productivity. (40:01 - 42:57)Reporting and Analytics: Discussion on internal platform reporting versus external BI tool integration. (43:01 - 48:47)Partnerships and Ecosystem: Discussion about the partner ecosystem and the role of agencies. (48:50 - 58:39)Future Outlook and Closing: Thoughts on the future of software interaction and AI agents. (58:40 - 1:04:08)Support the show¡Hablemos!Solvis Consulting - servicios de implementación y auditoria de CRM, Omnicanalidad y Datos.Cx2Advisory - servicios de coaching y mentoría de CRM, apoyo a proveedores de CRM como analista independiente e influenciador.Conectemos en LinkedIn.Agenda 30 minutos para ver como colaboramos.