Customer Journey aka Cookies and a Bidet

In This Episode: * Do you dunk cookies in coffee? * What cookie are you buying? * A rainbow cookie or a heaven dream? * I have never dipped a cookie in coffee. * Customer journey at the idea stage. * Changing habits is very hard. * Talk with potential customers to learn their language and how they buy. * The biggest mistake early on is talking to potential customers and not listening to them. * An idea inventor has to jump into their potential customer's world. * Start by talking with 5 people and not your friends or family. * I have an idea; now where do I start? * Customer intel validates or invalidates what you are doing. * It all comes down to listening and observing. * Tushy is a bolt on bidet. * They found a market because other options were expensive. * Let's walk through that customer journey. * There is no such thing as a flushable wipe. * Adult diapers. * There can be a medical market for bidets. * The Tushy makes a great gift. * iPods and how some customers won't get it until they see it or use it. * Find the phrases and jargon that your target market uses. * Once you launch your product you need feedback and the ability to adjust. * Most products are not used or marketed to their full potential. * I learned about Tushy from a podcast. * Plumbers love flushable wipes. Sponsor This Podcast! chrisjonesmedia.com