Customer Journey Mapping for Discovery & Development

Customer Journey Mapping is a tool that helps businesses understand the key decisions, interactions, and expectations their customer goes through in order to make the final decision to buy, or to buy again. Hosts Michelle and Dasha explain how to use the customer journey map to: 1. In product development.2. In providing a seamless marketing to sales pipeline.3. In addressing problems with retention and customer service.Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and be sure to include in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!We appreciate your trust and look forward to providing support, guidance and encouragement on your path from where your business is to where you want your business to be.www.gogogrowshow.comProduced By:Go Go GROW - B2B SMB Scale Up Coaching Podcasthttps://[email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.comhttps://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.comhttps://www.linkedin.com/in/michelleconklepageResources Mentioned:3 Vivid Examples of a Customer Journey Map from HeartofTheCustomer: https://heartofthecustomer.com/customer-journey-mapping-examples/Article from HBR for best practices to ensure the journey is appropriate to your product or service: https://hbr.org/2022/07/what-youre-getting-wrong-about-customer-journeys