Customer Journey vs. Buyer Journey – Why You Need to Understand the Difference

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn’t stop at conversion. It starts there. Whether you're a marketer, business owner, or creative professional, this episode will change the way you think about your brand’s relationship with its audience, from the first click to lifelong advocacy.